Question on encouraging international students to study in the UK from Lord Norton

Written question answered on Tuesday 30 January  2018  

Lord Norton Of Louth asked Her Majesty’s Government, what plans they have to increase funding for promoting campaigns to encourage students in overseas countries to study in the UK.

Answered on 30 January 2018 by Baroness Fairhead, Minister of State (Department for International Trade):

The Study UK: Discover You (“Study UK”) campaign led by the British Council, aims to promote UK higher education, attract the brightest and best students to choose the UK and support UK universities in their international objectives. Study UK is a core component of the government’s GREAT Britain campaign (“GREAT”), which showcases the very best of what our whole nation has to offer in order to encourage the world to visit, study and do business with the UK.

Study UK uses digital and face to face activity in key markets to promote the quality and distinctiveness of the UK education offer in the highly competitive international market for globally mobile students. The campaign also promotes the success of international alumni of British universities in their countries and promotes other forms of UK study – for instance, by encouraging international students to study online courses provided by UK universities.

Activity to encouraged overseas students to study UK courses on the online FutureLearn platform led to over 100,000 extra enrolments by overseas students on MOOCs (“Massive Open Online Courses”) provided by UK universities in 2016/17. Students enrolled from 124 different countries. This year, the programme has driven more than 60,000 such new enrolments to date.